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Loading…/// case study / vertical saas
Cold outbound rebuilt around an agent that researches, drafts, and routes responses.
/01/ reply rate
0%/02/ booked demos
0/03/ cost per demo
$0/// the challenge
A vertical SaaS founder had spent two quarters and most of a marketing budget on cold outbound through a previous agency. The lists were huge, the reply rate sat at 6%, and the warm replies that did come in routinely sat unread for three days because nobody owned them. The product was strong. The motion was not.
/// our approach
Stop blasting and start researching. Build a per-account research agent that produced structured intent data — funding, hiring, recent product launches, signals from job posts — and use that data to fork the sequence at decision points. Plug warm replies into the founder's Slack within minutes, not days. Treat deliverability as the foundation, not the afterthought.
/// execution
Not the full backlog. The three decisions the result actually hung on.
Built a per-account research agent that pulled 11 structured signals from public sources for every prospect and dropped the brief into the sequence as personalization tokens — no two emails opened the same way.
Reset the sequence with intent-driven branches: hiring-signal accounts got one path, funding-signal accounts got another, dormant accounts got a third, all running on isolated send domains with their own warmup and inbox-placement monitoring.
Wired warm replies through n8n into a dedicated Slack channel with auto-drafted responses for the founder to approve in one click — median time-to-first-touch dropped from 38 hours to 4 minutes.
/// the result
Reply rate moved from 6% to 38% on the same ICP. 142 demos booked in the first 60 days at $81 fully-loaded cost per demo, against a previous baseline of $340. The engagement paid back inside the first quarter and the founder routed the freed capacity into a second segment.
/// in their words
“I had given up on cold email. They rebuilt the motion in six weeks and I had to hire a second AE to keep up with the pipeline.”
/// stack
30-minute call. We’ll map the unlock. No deck.