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Loading…/// service / meta ads
Creative volume, server-side signal, account structure, and a daily cadence — wired together so spend compounds instead of leaks.
/// the problem
Most accounts under-perform for the same three reasons: half-implemented conversion APIs, creative that ships too slowly to feed Advantage+, and a structure built around the agency's reporting template instead of the algorithm. The dashboard looks busy. The MER does not move. ROAS is downstream of signal quality and creative throughput. Everything else is theater.
/// our approach
The work bends to the account, but the sequence does not. Foundations first, then the engine, then the cadence that compounds it.
Server-side CAPI rebuild, event mapping audit, deduplication, attribution windows that match how the business actually books revenue. Smart Bidding only works with smart inputs.
Modular brief library, batched shoots, AI-assisted variant generation. Target is 12+ fresh concepts per week, not three hero ads per quarter.
Morning drilldown, afternoon iteration, weekly council with you. Decisions are written down, in plain English, with the data behind them.
/// deliverables
Five things, scoped, dated, owned. Not a 40-page deck of opinions.
/01/ deliverable
Server-side events, dedupe with the pixel, parameter quality at 8+, and a verification suite you can re-run anytime.
/02/ deliverable
Brief library, hook-angle-CTA matrix, batched shoots, and AI-assisted edits. Fresh assets shipped weekly, not quarterly.
/03/ deliverable
Advantage+, prospecting, retargeting, and creative-test campaigns structured for clean signal and clean reporting.
/04/ deliverable
12+ creative variants per week against a documented hypothesis. Winners scale, losers archive, learnings compound.
/05/ deliverable
Blended marketing efficiency, new-customer ROAS, and post-purchase cohorts. Not just in-platform ROAS lying to you.
/// stack
Opinions held loosely. We use what fits the account, not what fits the agency's slide deck.
/// kpis we move
Real ranges from real engagements. We share the math behind each on the first call.
/01/ blended roas
Real revenue divided by real spend, not in-platform fiction.
/02/ creative throughput
Enough variance for the algorithm to actually learn.
/03/ cost per acquisition
Same audience, better hooks, cleaner signal.
/04/ event match quality
Smart Bidding gets the inputs it has been begging for.
/// frequently asked
We are most useful in the $30k–$1M/mo spend range. Below that the creative engine is overkill. Above that we usually pair Meta with Google and email so the LTV math works at scale.
/// related work
30-minute call. We’ll map the unlock. No deck.