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Loading…/// service / email campaigns
Cold outbound that gets read and lifecycle programs that earn back every dollar your other channels worked to bring in. Deliverability, copy, and list health — run as one system.
/// the problem
Most outbound dies in spam before anyone gets a chance to reply, because nobody is watching domain warmup, SPF/DKIM alignment, or seed inbox placement. Most lifecycle programs send the same five flows the platform suggested in 2021 and call it CRM. Both of these are solved problems, executed badly. Email is cheap and email is read — but only if the inbox lets it in and the copy earns the next click.
/// our approach
The work bends to the account, but the sequence does not. Foundations first, then the engine, then the cadence that compounds it.
Send from sub-domains that protect your primary, real warmup schedules, and ongoing list hygiene against burned data. Without this, nothing else matters.
Per-account research agents produce structured intent data. Sequences branch off that intent. Reply rates go from sub-10% to 25–40% on the right ICP.
Welcome, win-back, post-purchase, abandoned cart, replenishment, and VIP — built around what people do, not what your platform's template editor lists by default.
/// deliverables
Five things, scoped, dated, owned. Not a 40-page deck of opinions.
/01/ deliverable
Send domains, mailboxes, warmup schedule, and SPF/DKIM/DMARC done right. Inbox placement monitored weekly.
/02/ deliverable
Per-account research agent producing structured intent data, multi-step sequences with intent-driven branches, and warm-reply routing.
/03/ deliverable
Welcome, win-back, abandoned cart, post-purchase, replenishment, VIP — segmented by behavior and rebuilt around what your data actually says.
/04/ deliverable
Plain-text outbound that reads like a person wrote it. Branded lifecycle templates that render across every client without breaking.
/05/ deliverable
Weekly read on inbox placement, reply rates, and lifecycle revenue per recipient. Not just opens — opens lie now.
/// stack
Opinions held loosely. We use what fits the account, not what fits the agency's slide deck.
/// kpis we move
Real ranges from real engagements. We share the math behind each on the first call.
/01/ cold reply rate
Right ICP, real research, plain-text, no tracking pixels.
/02/ inbox placement
Seed-tested across Gmail, Outlook, and major B2B providers.
/03/ lifecycle revenue share
Of total revenue. Email finally pays for the rest of the stack.
/04/ cost per booked demo
Fully loaded across tooling, lists, and management.
/// frequently asked
Yes, when the ICP is tight, the research is real, and the infrastructure is set up properly. Spray-and-pray is dead. Targeted, researched, plain-text outbound is the highest-ROI B2B channel we have right now.
/// related work
30-minute call. We’ll map the unlock. No deck.